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RESOURCES

THE 'WHY BOOK'

WHY PEOPLE JOIN, LEAVE AND STAY WITH HEALTH/FITNESS CLUBS: THE ULTIMATE HANDBOOK OF MEMBER RETENTION IS A GUIDE FOR CLUB OWNERS AND OPERATORS ...

Driving membership retention is vital to the short-term and long-term profitability of a club. The book details: Industry experiences with membership growth and retention; provides an in-depth look at the facts about membership retention; Offers information on the attitudes, beliefs, and behaviours of people regarding exercise, and how these impact the industry's ability to improve member retention; Takes a look at the reasons consumers give for joining a club, remaining a club member, and lastly, terminating their membership experience; Discusses business models and strategies that can significantly enhance a club's ability to retain its members.

Retention Guru: Retention VIP - Why people join, leave and stay with health/fitness clubs

Why People Join, Leave, and Stay with Health /Fitness Clubs: The Ultimate Handbook of Member Retention by Stephen J. Tharrett, Paul Bedford - Cost £00.00 + delivery

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THE WHITE REPORT

THE WHITE REPORT OFFERS A VALUABLE INSIGHT INTO THE RETENTION AND ATTRITION RATES OF THE UK HEALTH AND FITNESS MARKET OVER A FOUR-YEAR PERIOD ...

This is the longest and largest study of the UK fitness market. It’s also the most representative sample and analyses 342,759 member records. Broken down into five key quantitative measurements; retention time, retention rate, attrition rate, odds ratios and hazard or risk rates. Providing deep statistical insight into the industry's behaviour across the public and private sector and providing a benchmark for companies to compare themselves against.

Retention Guru: The White Report - The White Report offers a valuable insight into the retention and attrition rates of the uk health and fitness market over a four year perio

Cost £295.00 per report + delivery

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THE BLACK REPORT

THE BLACK REPORT OFFERS VALUABLE INSIGHTS INTO THE DECISION PROCESSES THAT MEMBERS USE WHEN CHOOSING TO JOIN, STAY AND LEAVE CLUBS ...

Face-to-face interviews were conducted with 1,000 participants who have been health club members of two or more clubs. Between them, these participants have more than 6,500 years of health club membership.

This report focuses on the following areas:

  • Decisions on joining, staying and leaving
  • The importance of Brand
  • Perceived value for money
  • Quality of offering and service
  • The sense of community
  • What motivates behaviours
Retention Guru: The Black Report - The Black Report offers valuable insights in to the decision processes that members use when choosing to join stay and leave clubs. Face-to-face interviews were conducted with 1000 participants who have been health club members of two or more clubs. Between them these participants have over 6,500 years of health club membership

Cost £295.00 per report + delivery

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IHRSA REPORT

ONE MILLION STRONG, WRITTEN BY DR. PAUL BEDFORD, PROVIDES A COMPREHENSIVE ANALYSIS OF MORE THAN ONE MILLION MEMBER RECORDS IN NORTH AMERICA ...

The report reviews retention measures and examines member retention, attrition, duration and sales trends by gender, age group, country (U.S. and Canada), and club type (chain and independent). Also included are analyses of the impact of retention on income and practical insights for club operators.

Retention Guru: IHRSA Report - One Million Strong, written by Dr. Paul Bedford, provides a comprehensive analysis of more than one million member records in North America

Cost £TBC per report + delivery

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'MISTAKES'

This document describes the common mistakes made by operators when trying to improve health club member retention.

Retention Guru: Common Mistakes - This document describes the common mistakes made by operators when trying to improve health club member retention

Cost £TBC per report + delivery

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TEN STRATEGIES

This document describes ten strategies that all operators should consider when looking to increase retention, reduce attrition and improve member loyalty.

Retention Guru: Retention Strategies - This document describes ten strategies that all operators should consider when looking to increase retention, reduce attrition and improve member loyalty

Cost £TBC per report + delivery

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HCM ARTICLES

These are articles produced in health club management based (I will take the text add some images and provide a link to the original article). Or I might just add them to So What.

Retention Guru: Health Club Mamagment - Retention and Attrition articles

Free to download

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INTERACTION TRAINING

ON-LINE INTERACTION TRAINING teaches the concepts and procedures required to improve staff to member interaction. Delivered over 6 sessions, you will learn how to start and maintain conversations, the impact of those interactions. Where and when to interact.

Retention Guru: Interaction Strategies - Teaches the concepts and procedures required to improve staff to member interaction. Delivered over 6 sessions, you will learn how to start and maintain conversations, the impact of those interactions. Where and when to interact

Cost £TBC per report + delivery

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RETENTION ACADEMY

RETENTION ACADEMY ON-LINE combines pre recorded and live event footage to provide those operators who are unable to attend a live event with the resources to develop their own retention strategy.

Retention Guru: On-line Academy - Combines pre recorded and live event footage to provide those operators who are unable to attend a live event with the resources to develop their own retention strategy

Cost £TBC per report + delivery

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