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DR PAUL BEDFORD

I HAVE OVER 20 YEARS OF EXPERIENCE WORKING IN THE FITNESS INDUSTRY. I STARTED AS A GYM INSTRUCTOR AND WORKED AS A PERSONAL TRAINER, FITESS MANAGER AND I HAVE MANAGED A VARIETY OF CLUBS (PUBLIC AND PRIVATE SECTORS) ...

I have a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of my PhD research was to identify interventions in a gym environment to increase adherence. The study increased average participation from 6 months to 13 months. After this I developed a training programme to assist retention that has now been delivered this to 25 operators, involving nearly 93 facilities.

I have also been involved in the development and application of a bespoke behaviour change model as part of 'YMCA Activate England' - a national physical activity project aimed at engaging hard to reach groups. YMCA Activate England successful engaged over 8,000 people throughout England of which; 30% were from areas of deprivation, 46% were new to exercise and over 80% were not participating enough to benefit their health (CMO guidelines) ...

I am fortunate to speak regularly on the international stage at IHRSA, LIW and FIA Flame Conferences as well as presenting for individual clients such as Life Fitness at their Global Customer Summit, May 2010 and for the European Health and Fitness Association's European Leader's Forum in Barcelona in June 2010.

Retention Guru: Dr Paul Bedford

"I WANT TO PROVIDE FORWARD THINKING LEISURE AND FITNESS ORGANISATIONS WITH THE NECESSARY INFORMATION, ADVICE AND TRAINING TO ENABLE THEM TO MEASURABLY IMPROVE THEIR CUSTOMER EXPERIENCE, RETENTION RATES AND REVENUE FROM MEMBERSHIP"

As a qualified teacher, I also have significant expertise in the education sector and I currently lectures at Middlesex University on physical activity and exercise psychology as part of their master's degree program and at Bath University where he tutors GP's (MD's) on brief health behaviour change interventions. Prior to this I was a senior lecturer with YMCA fitness industry training for 14 years where I trained 3,500 Gym instructors and personal trainers.

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