Welcome to Retention Guru ...

Retention VIP: Each year we look to work with just twelve exclusive clients

Personal support for just twelve operators each year allows us to work closely and provide detailed insights to improve membership retention including data extraction, outlining strategies and staff training.

Retention Academy: A series of three day workshops hosted by Dr Paul BEdford

Get the very best strategy development and the opportunity to learn ways to tackle membership retention head on and leave with a step-by-step plan to takeback to your club and implement straight away.

Special Projects: Including Reports, Data mining, app and software development

Take advantage of our industry knowledge to develop specific products to implement within your organisation, these can include app and software development, equipment design, reports and programs.

Retention Training Courses: Take a look at our one day training course programme

A variety of training programs delivered by our team using a mixture of lecture and workshop formats. Each topic is introduced and the rational provided to impelment straight away within your operation explained.

Speaking and Conferences: Dr Paul Bedford is a renowned speaker on the lecture and conference circuit

Paul has delivered at conferences and business meetings and has presented internationally on the subject of retention, attrition and behaviour change - and can discuss topics to suit your individual requirements.

ABOUT US: RETENTION INFORMATION, ATTRITION AND BEHAVIOURAL PATTERNS FOR THE FITNESS INDUSTRY

Paul provides forward thinking leisure and fitness organisations with the necessary information, advice and training to enable them to measurably improve customer experience, retention rates and revenue.

So What ... Latest news and updates

Check out our news flow, videos, articles and images from acorss the world in 'So What' - the latest retention developments from Dr Paul Bedford's World Travel Posts

Keep up to date with the latest international retention research as well as all the views and opinions of Dr Paul Bedford about what is going on in the health club industry and more ...

VIDEO BANK ... Lectures, Presentations, Updates

If for some reason you can't make one of our presentations, lectures or seminars we post some excerpts to give you a small taster of what you are missing

Keep up to date with some of the latest Retention Guru lectures, presentations and seminars from Dr Paul Bedford regarding the lastest rentention research in the health club industry ...

Retention Convention

May 2015 saw the first retention convention and saw more than 120 fitness industry delegates participate in a hands-on day of learning in Central Birmingham

As well as the 120 delegates, over 400 industry professionals opted to take part via a very successful 'live stream' in 24 countries across the world. The day saw four world renowed health club retention experts take to the stage to explain what does and doesn't impact o retention, key compnents of retention strategy and why measuring attrition is what amateurs do ...

Client Area

Gain exclusive access to past lectures, presentations and a host of can't do without resources

Once you have started working with Dr Paul Bedford you will be able to gain access to selected resources to help you develop an effective retention strategy where ever appropriate. Moving forward you will be able to access all your reports and related products to enhance your Retention Guru experience ...